Client Marketing Manager

  • SAPinsider
  • Remote (United States)
  • Oct 23, 2021
Marketing, Business Development Other

Job Description

The Role

The Client Marketing Manager is a proven marketing executive with strong client delivery experience and skills including email marketing, lead generation, event marketing and webinars. The Client Marketing Manager is a type-A marketing leader that is self-motivated, always puts clients first and is driven for high performance for the company.

Specific Responsibilities include:

Client Delivery

  • Manage a dedicated portfolio of B2B technology client delivery engagements and establish long term trusted relationships.
  • Achieve revenue, on time delivery and client satisfaction goals for each client.
  • Deliver client lead generation campaigns built on GDPR compliant opt-in content and event-based registrations.
  • Deliver client email campaigns from list targeting, A/B testing, email scheduling and results reporting.
  • Deliver client webinar campaigns including promotional email invitations, website registration marketing, speaker management, webinar execution and lead delivery.
  • Manage client event sponsorships including booth placement, promotional marketing, content hosting and event operations.
  • Manage client display advertising campaigns on SAPinsideronline.com including Ad serving, landing page analysis, impression reporting and click thru reporting.
  • Conduct lead analysis, data scrub, results reporting and delivery to clients for all campaigns.
  • Deliver measurable marketing ROI results reporting to clients.

Professional Qualifications

The ideal candidate will possess:

  • Proven marketing services delivery experience in a client environment.
  • Experience in client delivery with marketing executives as clients.
  • Proven experience in lead generation marketing campaigns.
  • Strong understanding of list development and email campaign management.
  • Experience in delivering content webinars to drive leads.
  • Hands on experience with website ad serving, conversions and web traffic metrics.
  • Direct user experience with Email Software, Webinar Platforms, HTML, CSS, social media platforms, Google Ad Manager and marketing analytics.
  • Excellent project management and communication skills.
  • BA or equivalent in marketing, communications, business or a related discipline.

Compensation

The Client Marketing Manager enjoys a competitive base salary and annual performance bonus. In addition, the role participates in all SAPinsider employee benefit programs including healthcare coverage, life insurance, 3 weeks paid vacation, and 401K plan.